Local Government – JA

Sep, 09

Objective Social Media grassroots campaign to attract the 18-34 youth demographic.

Ground Zero At project initiation, client had a Facebook group with roughly 475 supporters that was being sporadically maintained and an activity penetration of 0%.

Plan Create a targeted campaign directed at the youth market in Jamaica to get interest and buzz going on the page as well as spur dynamic conversations to keep the page timely and pertinent.

Results Target audience was carefully selected and in a 6-week span we were able to quadruple supporters.  In addition, we received favorable press offline for the cause. Activity penetration scores reached highs of 89% and post ranking remained at a healthy 5-star level with each post garnering an average of 25 responses. This was a very successful short-term blitz and the clients were very happy with the results!


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